According to the U.S. Small Business Administration, over 80% of small businesses fail* in the first year and 95% fail within the first five years. That number might be surprisingly high to you, especially considering the commonly-held belief that most businesses fail...
To answer this question, we must first investigate what digital marketing really is and its current impact on businesses today. Digital marketing in and of itself is a tool to use to get the word out so to speak on the who, what, where’s...
You’re probably reading this because you asked yourself, why do I need to hire a PR firm? In a world of omnipresent media and constant digital interactions, business owners can find it difficult to justify a regular public relations budget. The...
Effective marketing requires using multiple channels and approaches to deliver your company message to your target audience. Merely buying a billboard or setting up Google Ad may not be enough to reach your target audience. Â Thus, let’s chat about...
PR FIRM! Really? by Michael Perini, ABC perini & associates I know it might sound strange, coming from an owner of a PR firm, but I am often asked, “Why does my business and/or issue need your services?†I often hear this from small...
We continue to care about the community in which we live, play and work. Why?  Well, it just feels good.  We also help others to make new friends.  Here is a list of reasons we help nonprofits with public...
