Is Digital Marketing Worth the Investment?

by | Jan 2, 2019 | Advertising, Business Development, Digital Marketing, Marketing | 69 comments

Illustration of digital marketing tools including charts, mobile devices, and megaphone.


LinkedIn logo with white and blue color scheme.To answer this question, we must first investigate what digital marketing really is and its current impact on businesses today. Digital marketing in and of itself is a tool to use to get the word out so to speak on the who, what, where’s and other basic details of a business. 

Once someone knows the basic details, digital marketing takes their audience quickly to the next level to provide much needed content such as videos, links to social media sites, and updated posts on all that is happening including events and other ways to include the audience in the current business activities, and special sales on products or services offered. 

Often there are opportunities for patrons, customers, and/or consumers to comment on a particular business or give feedback such as star ratings or general suggestions on how the business could be better.  A lot of times this can draw negative attention to the business if complaints are expressed online, however, there are often positive effects as well when happy customers take the time to rate and comment.

Whether or not a business wants to invest in digital marketing is totally at their discretion, but the fact that many people are being forced to face today is that we now live in a very digital world. If a business decides not to participate it does not exempt them from being discussed or even negatively impacted online.

Facebook as we know is not only a business platform and many people on personal Facebook pages are highly expressive on their latest favorite or what they view as a terrible product or service.  A business owner who chooses not to engage online does not help themselves to get new customers or restore their sometimes ruined reputation by a few negative comments made on social media sites.

So, is it worth to invest in digital marketing? The answer to that question is entirely up to you.  Perini & Associates’ consensus? The answer is always: absolutely!

Source: Melissa Batey, perini & associates.

Holding a B.A. in Public Relations from Lipscomb University in Nashville, TN, Melissa began her professional experience at Word Records and McClain Public Relations.  Having supported and represented a wide variety of clients, she enjoys creating special projects, activities, and events to promote and foster relationships between clients and their respective communities.

 

 

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  55. Mei Espinoza on October 3, 2026 at 5:09 pm

    The point that digital marketing communicates the “who, what, and where” of a business is a practical way to frame its value. When those details reach the right audience consistently, the investment can support stronger visibility and more measurable customer growth.

  56. Felix Vasquez on October 6, 2026 at 3:43 pm

    The focus on whether digital marketing is worth the investment is especially relevant for businesses weighing measurable returns against upfront costs.

  57. Oliver Engel on October 16, 2026 at 3:03 pm

    The focus on digital marketing as a tool for communicating the “who, what, and where” of a business is a useful starting point. Measuring how that visibility translates into leads and customers is what ultimately determines whether the investment pays off.

  58. Simon Pennington on October 19, 2026 at 8:49 pm

    The distinction between digital marketing as a tool for sharing a business’s “who, what, and where” and its broader impact is an important starting point. Evaluating that impact alongside the investment helps businesses determine which channels are actually driving meaningful results.

  59. Paula Delgado on October 22, 2026 at 7:37 pm

    The article’s focus on digital marketing as a way to communicate a business’s “who, what, and where” is a useful starting point. Measuring how those efforts affect visibility, leads, and conversions is what ultimately determines whether the investment pays off.

  60. Ximena Duarte on October 23, 2026 at 8:41 pm

    The article’s focus on digital marketing as a way to communicate the “who, what, and where” of a business is especially relevant for companies trying to build visibility today. Measuring how those efforts translate into leads and customer engagement seems essential for determining whether the investment pays off.

  61. Julia Ingram on October 27, 2026 at 2:46 pm

    The article makes a useful distinction between digital marketing as a tool for communicating a business’s “who, what, and where” and the broader question of return on investment. Evaluating those concrete outcomes helps clarify whether the strategy is actually supporting business growth.

  62. Felix Vasquez on October 29, 2026 at 10:31 pm

    The focus on whether digital marketing delivers a measurable return is especially relevant—tracking leads and conversions is essential before increasing the budget.

  63. Elena Gallagher on October 31, 2026 at 12:50 am

    The distinction between digital marketing as a tool for communicating a business’s “who, what, and where” and as a broader growth strategy is an important starting point. Evaluating its impact on a company today also makes it easier to connect marketing spending with measurable results.

  64. Ximena Delgado on October 31, 2026 at 7:24 pm

    The point that digital marketing communicates the basic who, what, and where of a business is a useful starting point. I also appreciate the focus on its current impact, since measuring how those efforts reach and engage customers is essential to judging whether the investment pays off.

  65. Elena Underwood on November 2, 2026 at 10:44 pm

    The article makes a useful point by framing digital marketing as a tool for communicating the basic who, what, and where of a business. Connecting that foundation to measurable outcomes like leads, conversions, and customer engagement would make the investment question even clearer.

  66. Ximena Duarte on November 3, 2026 at 2:17 pm

    The distinction between digital marketing as a tool for communicating a business’s “who, what, and where” and as a complete strategy is important. Measuring how that outreach affects leads and customer conversions seems like the key to determining whether the investment is worthwhile.

  67. Elena Brennan on November 4, 2026 at 6:37 pm

    The distinction between digital marketing as a tool for communicating a business’s “who, what, and where” and as a measurable investment is especially important. Evaluating its impact on current customer reach and conversions seems like the right way to determine whether the cost is justified.

  68. Wyatt Tanaka on November 5, 2026 at 8:21 pm

    The distinction between digital marketing as a tool for sharing a business’s “who, what, and where” and its broader impact is an important starting point. Evaluating that impact against measurable business goals makes it easier to determine whether the investment is worthwhile.

  69. Oliver Engel on November 6, 2026 at 9:19 pm

    The distinction between digital marketing as a tool for communicating a business’s “who, what, and where” and its broader impact is a helpful starting point. Measuring how that visibility turns into leads or sales seems essential when evaluating whether the investment is worthwhile.

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