To answer this question, we must first investigate what digital marketing really is and its current impact on businesses today. Digital marketing in and of itself is a tool to use to get the word out so to speak on the who, what, where’s...
Traditionally, media coverage has been divided into two categories: earned media and paid media. “Earned media” is the free placement of your brand’s message in newspapers, TV, radio, social media, or mentions by influencers. “Paid media”...
By Michael B. Perini, ABC It would be great if “earned media” — free placement of your story by the media would always be available. Â Unfortunately, with the pace of news and decisions by editors on what is news business owners and...
By Michael Perini, ABC Recently, I was asked to share news, events and marketing tips on radio. Â We are happy to announce that our first segments are airing during the morning drive. Â Monday and Wednesday. Â 6:40 a.m....
By Michael Perini, ABC Recently, I was asked to share news, events and marketing tips on radio. Â We are happy to announce that our first segments are now airing during the morning drive. Â Monday and Wednesday. Â 6:40 a.m....
by Michael Perini, ABC Perini & Associates With the invention of the digital camera and smartphones with cameras built in a new era of photography is upon us. The number of photos that you and I take in a year has gone through the roof.  In...
