Is Digital Marketing Worth the Investment?
To answer this question, we must first investigate what digital marketing really is and its current impact on businesses today. Digital marketing in and of itself is a tool to use to get the word out so to speak on the who, what, where’s...
What’s the Role of Paid Advertising?
Traditionally, media coverage has been divided into two categories: earned media and paid media. “Earned media” is the free placement of your brand’s message in newspapers, TV, radio, social media, or mentions by influencers. “Paid media”...
What is the Role of Paid Advertising?
By Michael B. Perini, ABC It would be great if “earned media” — free placement of your story by the media would always be available. Â Unfortunately, with the pace of news and decisions by editors on what is news business owners and...KRDO News Radio Segments 3 and 4
By Michael Perini, ABC Recently, I was asked to share news, events and marketing tips on radio. Â We are happy to announce that our first segments are airing during the morning drive. Â Monday and Wednesday. Â 6:40 a.m....