Advice and Counsel Archives - Perini & Associates

Predictable Mistakes That Can Derail Your business

by Michael Perini | Apr 30, 2024 | Advice and Counsel, Business Development

On average, about two thirds of small businesses survive the first two years, half survive five years, and one in three 10 years, according to the National Federation of Independent Business (NFIB). After the most difficult (and most volatile) first few years,...

Use Drones For Public Relations and Marketing

by Michael Perini | Mar 21, 2024 | Advice and Counsel, Business Development, Company, Marketing, PR-Marketing Technology

With drone technology evolving, more brands are understanding the value for the use of drones to reach target audiences (customers, clients, supporters, stakeholders, etc.). It is the same direction for our firm. We have invested for our clients in an FAA Certified...

Small Business Owners – Obstacles to Success

by Michael Perini | Oct 7, 2021 | Advice and Counsel, Business Development, Marketing

According to the U.S. Small Business Administration (SBA), over 80% of small businesses fail in the first year and 95% fail within the first five years. And, only about half of small businesses survive pass the five-year mark, ranging from 45.4% to 51% depending on...

AT a Glance: What to Expect for Small Businesses and Self-Employed

by Michael Perini | Sep 8, 2021 | Advice and Counsel, Business Development

Likely, the COVID-19 pandemic will still impact services provided by a business through 2021. We know this news is not what you wanted to hear, but we believe it’s prudent to be ready to live along side of COVID-19 for the remainder of 2021. So, how is this foreboding...

How To Communicate When Reopening: Panelist for COVID-19 Business Update

by Michael Perini | Apr 29, 2020 | Advice and Counsel, Business Development, Crisis Communications

Webinar Hosted by The Greater Woodland Park Chamber of Commerce I April 29, 2020 (AS DELIVERED) By Michael B. Perini, Panel Member Thanks for setting this webinar up and for the opportunity to share some insights on how to communicate a business or nonprofit...

Communicating COVID-19 to Employees, Customers and Public

by Michael Perini | Mar 21, 2020 | Advice and Counsel, Crisis Communications

We recognize that this is a historic time with the Coronavirus impacting all plans for businesses, nonprofits, organizations — every aspect of our daily work and personal lives — all over America! Â And, beyond our borders. With this in mind, we...