How Do I Provide Information to the Press?
Michael B. Perini, ABC perini & associates I oftened am asked, “How do I provide information to the press?” One of the most used methods in public relations communications is to send out a media (press) release. The objective is for the information...
Did the Lack of a PR Strategy kill the AVP?
By Michael Perini, ABC Perini & Associates As Elton John wrote, “I am mad as x&$!” I for one, as well as many of you, watched the colorful tournaments in person and on TV. Searched the highlight via the web and social...
Are Magazines Still Relevant?
by Michael B. Perini, ABC perini & associates Contrary to what you might think magazines are being fueled by the internet.  Yes, amidst all  the excitement with social media, i.e. Facebook, YouTube, Twitter and the like, we are still...