Michael B. Perini, ABC
perini & associates
I oftened am asked, “How do I provide information to the press?” One of the most used methods in public relations communications is to send out a media (press) release. The objective is for the information to be published; to increase visibility for the organization, event or issue. Press releases can be mailed, faxed or called in. The most preferred method by editors today to receive releases is the electronic press release, i.e. email, web, text messaging, etc.
Here are 10 reasons to send out a press release.
1. Accomplishments (company, event, individual or group)
2. Anniversary (company or event)
3. Employee achievements (awards, or other recognition)
4. Contributions to charities
5. Expanded hours, services, products, features
6. Free classes being offered
7. Fund-raising event
8. Open house
9. Special events
10. Annual Report
I would like for you to share with me other reasons to tell your story. There are countless reasons. So, let’s hear from you.