No Business Card? Networking Foul
by Michael B. Perini, ABC perini & associates Attending a networking event is a key public relations activity. A critical component is moving around the room and meeting and engaging with people. Â To be able to have a second conversation exchanging...
A Logo: Is It Who You Are?
by Michael B. Perini, ABC perini & associates A logo. Â Every business, special event director or issue advocate should know what the criteria is for making a logo go from “OK” to “Greaaaat!” You see logos everywhere....
Where do we go 2011?
Where R we going? by Michael B. Perini, ABC perini & associates Are you wondering where public relations is going in 2011? Â Here at Perini & Associates our task is to anticipate communication trends and serve our clients with up-to-date information...
To Social Media or Not?
by Michael B. Perini, ABC perini & associates 500 billion. That’s the number of impressions that consumers share with others online about products and services annually, say Josh Bernoff and Ted Schadler, Forrester Research analysts and the authors of...