No Business Card? Networking Foul

by Michael B. Perini, ABC
perini & associates

Attending a networking event is a key public relations activity.

A critical component is moving around the room and meeting and engaging with people.  To be able to have a second conversation exchanging business cards is a critical first requirement.

Lately, it seems that folks attending networking events aren’t armed with a business card making it very difficult to continue the dialogue.  I never leave home without them.  I have them in my jacket, my attache case, my car and I even take them to family or friends social events as you could have an unexpected encounter .

How many do I carry?  I try to find out the number of people attending the event but usually I have 5-10 cards at the ready.

I get these explanations for not carrying a card:  “I left them at home.”  “I am out of cards.”  “My contact information has changed, sorry.”  I do hand my card regardless and I always say, “Please send me your information when you have a moment.” Business cards tell others about who you are, what you offer and how serious you are about marketing yourself and/or  your company, organization or event.   I try to be pleasant during the exchange, however, I know the likelihood of ever receiving a card from them is slim to none.

Here are three reasons why business cards are still important today for doing business.

1.  Something to hand out: By handing out a business card, you have given that person something to refer back to.  Also, they might even give the card to someone else who is interested in your services or products!

2.   Perfect when time is limited: You might only have a few seconds or the networking event is so loud that a conversation is nearly impossible.  Giving out your card can lead to future discussions in a more quiet and lengthy venue.

3.  It’s the right thing: Exchanging cards puts both individuals on an equal playing field.  It shows respect.  It signals that the conversation you just had was beneficial to both.

Here are three items to remember when designing  a business card.

1. Contact information: Voice mail, phone, fax, address, email and website.  Often I see that email  is missing.  This error means that a person must go the extra mile to contact you. No email address increases the chance that your card will be tossed.

2. Readable: Don’t cram your card with information.  White space on a card will make it easier to absorb your message and makes for easier scanning into your contact database on your computer.  Include a logo as it adds a professional flair to the card.

3.  Shape: The traditional size is 3.5″ by 2″.  If larger it likely will not fit in a wallet or a business card holder.  Also, if you decide to “cut” the card at an angle or have some other special effect make sure it’s the right size or it will end up in the trash.

You only have one chance to make a first impression.  Investing and carrying business cards is a necessary step to building a relationship. For the low cost of the card, I think it’s money well spent. I hope you agree.

Do you have a business card?  If so, please send me one at:  customerservice@periniassociates.com.

I would like to hear your comments on the value and where you keep your business cards so you always have them at the ready!