by Michael B. Perini, ABC perini & associates Think about it. Technology has been like a rocket for public relations professionals. Blasting off and heading for new frontiers. However, what remains grounded back here on Earth is good old content. That’s...
by Michael B. Perini, ABC perini & associates There is a significant value of investing in public relations strategies, programs and tools when seeking government contract work. It isn’t just about churning out proposals. Government contracting is a...
by  Michael B. Perini, ABC perini & associates The facts speak for themselves.  Numbers don’t lie.  For example, look at the two charts presented in this post.  The implications for your business, non-profit or...
by Michael B. Perini, ABC perini & associates We have talked before in this blog about branding. Â Here are several of my past posts on this important topic. Is It Time For A PR Checkup? A logo: Â Is It Who You Are? PR: What’s In A...
by Michael Perini, ABC perini & associates A growing trend in public relations strategies is the use of QR codes. Â What are QR codes? Â They look like the samples included in this post. Â Leave it to the Japanese to once...
by Michael B. Perini, ABC perini & Â associates So, you have a new Facebook company or business site. Â Congrats! Â Consumers purchase brands and products they like or follow on Facebook, a popular social networking site, 51% of...