2012 is Next: Legacy Year for Public Relations
As we move into our third year of business – it’s not lost on me that our clients have made our company successful! My associates and I deeply appreciate you trust and loyalty.  I have included...
Marketing: Key Reason for Small Business Failure
by Michael Perini, ABC perini & associates Officials at the Small Business Administration (SBA) report, “seven out of ten” new employer establishments survive at least two years and 51 percent survive at least five years. Small business owners I know...
Perini & Associates Announces "Commercial 1"
Perini & Associates announces Commercial 1, a new series of video spots. Â “The purpose of these spots is to showcase the power of video in engaging in conversation,” said Michael Perini, owner. According to recent research of people who...
How To Throw a Pre-Opening Reception: Raise The Bar
by Michael B. Perini, ABC perini & associates A great public relations tool to develop and maintain relationships is hosting a pre-opening reception. Â We just lead an effort recently for a upscale business that had moved to a new location....