Low Cost Ways to Promote Your Business, Part 1
by Michael B. Perini, ABC perini & associates I often get asked: “What is the best way to promote my business when money is tight?” “How can I get the word out about my business in the most affordable way?” No doubt, promoting a small...
Why Should a Business Advertise?
By Michael B. Perini, ABC perini & associates I often have clients that only want to use marketing and promotional tools that are FREE! Well, that’s great for some activities and events to gain awareness and attendance but cannot always be...
Really, Facebook? Reasons For A Business Owner to Say, "Yes!"
by Michael B. Perini, ABC perini & associates Despite all the hype about the recent offering of Facebook stock to the public there still is great reasons for a business or nonprofit to be on Facebook. Recent statistics from Facebook show the following:...
Pricing Marketing Services and Products: Did I say Outstanding value?
by Michael B. Perini, ABC perini & associates I can’t tell you how many potential clients have no marketing budgets or strongly believe that spending $$$ on marketing is expensive; a cost rather than an investment for their business. Well, let’s just...