by Michael B. Perini, ABC
perini & associates
I can’t tell you how many potential clients have no marketing budgets or strongly believe that spending $$$ on marketing is expensive; a cost rather than an investment for their business.
Well, let’s just see. Â Here is some shocking news for all you non-believers.
A list of 12 comparisons among common consumer products and services:
- Facebook Page = what is cheaper than free?
- Website = cheaper than a copy of your favorite magazines.
- Business Marketing plan = cheaper than a lightweight road bike.
- News release about your business = cheaper than a pair of running shoes.
- YouTube business video = cheaper than a canister vacuum.
- Banner = cheaper than 2 pairs of your favorite wedge or slip-on Croc shoes.
- Business Logo = cheaper than two hours with your plumber.
- TV ad = cheaper than a set of four used tires and will go farther.
- Musical jingle = cheaper than a bachelor party weekend.
- Radio personality at your event = cheaper than upgrading to a new smart phone.
- 200,000 new encounters in 20 Â minutes = cheaper than a oil change.
- Marketing consultant = cheaper than a divorce lawyer!
We understand your marketing program is a balancing act. So, why not take control with smart, cost-efficient  business building marketing strategies?  Call or come in for a free one-on-one consult from a PR/marketing professional.
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