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Branding: Starbucks "Brief Encounter"

by Michael Perini | May 26, 2011 | Advice and Counsel, Business Development | 22 comments

Golfer hitting a shot on a grassy hill under a blue sky.


LinkedIn logo with white and blue color scheme.by Michael B. Perini, ABC

perini & associates

We have talked before in this blog about branding.  Here are several of my past posts on this important topic.

Is It Time For A PR Checkup?

A logo:  Is It Who You Are?

PR: What’s In A Name?

Elevate Your Attitude: New Woodland Park, CO Brand and Marketing Strategy

This article in the May issue of Computer Arts details the trials and tribulations of Starbucks brand. This is the 4th brand refresh that Starbucks had had since it was founded in 1971. To mark its 40th anniversary, the coffee chain went back to its roots.  Read more below. Move your mouse over the page to find the “inside” box.

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