Marketing: Over the Hill at +50? NOT!
by Michael B. Perini, ABC perini & associates Do you feel when it comes to marketing of new products or services, “Over the Hill”? Â Many marketers have believed that the target age should be the 18-34-year-old group. Â Older than...
Salute a Military Veteran
by Michael B. Perini, ABC perini & associates Veterans Day – a day to honor the veterans of all branches of our Armed Forces. In 1999, a postage stamp was issued to honor those who served.  Please take a moment and reflect on what...
Right to Vote is the Original PR Practice
by Michael B. Perini, ABC perini & Associates “To prove this, let facts be submitted to a candid world.” The cornerstone of modern day public relations practices in America can be traced to the key “messages,” like the one above, found in...
Did the Lack of a PR Strategy kill the AVP?
By Michael Perini, ABC Perini & Associates As Elton John wrote, “I am mad as x&$!” I for one, as well as many of you, watched the colorful tournaments in person and on TV. Searched the highlight via the web and social...