Research Archives - Page 4 of 4 - Perini & Associates

To Social Media or Not?

by Michael Perini | Dec 16, 2010 | Advice and Counsel, Business Development, Research

by Michael B. Perini, ABC perini & associates 500 billion. That’s the number of impressions that consumers share with others online about products and services annually, say Josh Bernoff and Ted Schadler, Forrester Research analysts and the authors of...

Did the Lack of a PR Strategy kill the AVP?

by Michael Perini | Sep 23, 2010 | Advice and Counsel, Business Development, Crisis Communications, Random Thoughts, Research

By Michael Perini, ABC Perini & Associates As Elton John wrote, “I am mad as x&$!” I for one, as well as many of you, watched the colorful tournaments in person and on TV.Â Searched the highlight via the web and social...

Are Magazines Still Relevant?

by Michael Perini | Sep 9, 2010 | Business Development, Public Relations News, Research, Un-Category

by Michael B. Perini, ABC perini & associates Contrary to what you might think magazines are being fueled by the internet. Â Yes, amidst all Â the excitement with social media, i.e. Facebook, YouTube, Twitter and the like, we are still...

PR assessment for the rest of us: CAT

by Michael Perini | Aug 26, 2010 | Advice and Counsel, PR Firm, Public Relations News, Research

Perini & Associates, a public relations firm based in Colorado, has developed Â a Â tool to assist managers of organizations, events and issues with determining public relations requirements. The new assessment tool provides the company...