Public Relations Should Not Be Scary
by Michael B. Perini, ABC perini & associates With the Halloween holiday around the corner and those creepy spiders crawling up walls everywhere, I thought a post on what makes public relations scary for many a perfect fit for this weekly post. Yes, believe it or...
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How Do I Provide Information to the Press?
Michael B. Perini, ABC perini & associates I oftened am asked, “How do I provide information to the press?” One of the most used methods in public relations communications is to send out a media (press) release. The objective is for the information...
Did the Lack of a PR Strategy kill the AVP?
By Michael Perini, ABC Perini & Associates As Elton John wrote, “I am mad as x&$!” I for one, as well as many of you, watched the colorful tournaments in person and on TV. Searched the highlight via the web and social...