Where do we go 2011?
Where R we going? by Michael B. Perini, ABC perini & associates Are you wondering where public relations is going in 2011? Â Here at Perini & Associates our task is to anticipate communication trends and serve our clients with up-to-date information...
To Social Media or Not?
by Michael B. Perini, ABC perini & associates 500 billion. That’s the number of impressions that consumers share with others online about products and services annually, say Josh Bernoff and Ted Schadler, Forrester Research analysts and the authors of...
Terrorist Attack: Where Do You Stand?
by Michael B. Perini, ABC
perini & associates I think it’s important with this being the week that our nation was attacked at Pearl Harbor (7 December) that we review where the public stands on terrorism. A recent national survey by the Pew...
Marketing: Over the Hill at +50? NOT!
by Michael B. Perini, ABC perini & associates Do you feel when it comes to marketing of new products or services, “Over the Hill”? Â Many marketers have believed that the target age should be the 18-34-year-old group. Â Older than...