Advice and Counsel Archives - Page 15 of 21

No Business Card? Networking Foul

by Michael Perini | Mar 17, 2011 | Advice and Counsel, Business Development

by Michael B. Perini, ABC perini & associates Attending a networking event is a key public relations activity. A critical component is moving around the room and meeting and engaging with people. Â To be able to have a second conversation exchanging...

Gratitude. Trust. Patriotism. Why Not Buy Veteran?

by Michael Perini | Mar 10, 2011 | Advice and Counsel, PR Firm, Un-Category

by Michael B. Perini, ABC perini & Associates Buy Veteran is a national campaign spearheaded by the National Veteran-Owned Business Association (NaVOBA) to bring the success and momentum of the National Veteran Business Movement to all of...

ePerini Readview: Why Video?

by Michael Perini | Feb 24, 2011 | Advice and Counsel, ePerini READVIEW, pclips

Occasionally, I will recommend a Â news article, book, blog post or a short video clip to view. This “eperini Readview” references online video — the fastest growing medium. What do you think? Please view. Â It’s worth...

Silo Marketing: Do You Live On A Farm?

by Michael Perini | Feb 17, 2011 | Advice and Counsel

by Michael B. Perini, ABC perini & associates Silos: Silver. Â Red. Â Multi-colored. Â Often standing alone or in twos. Â All across America. Â Perfect for a farm. Â No so, when conducting public...

A Logo: Is It Who You Are?

by Michael Perini | Feb 3, 2011 | Advice and Counsel, Business Development

by Michael B. Perini, ABC perini & associates A logo. Â Every business, special event director or issue advocate should know what the criteria is for making a logo go from “OK” to “Greaaaat!” You see logos everywhere....

Like or Unlike — Replacing The Color-Coded Terror Alerts

by Michael Perini | Jan 27, 2011 | Advice and Counsel, Crisis Communications, Public Relations News, Research

by Michael B. Perini, ABC perini & associates Today, officials at the Department of Homeland Security (DHS) will announce that the color-coded terrorism alert system that has greeted all of us when traveling will be Â phased out over the next 90 days....