Advice and Counsel Archives - Page 14 of 21

Facebook Company or Business Page: Now What?

by Michael Perini | Apr 28, 2011 | Advice and Counsel, Business Development, pclips

by Michael B. Perini, ABC perini & Â associates So, you have a new Facebook company or business site. Â Congrats! Â Consumers purchase brands and products they like or follow on Facebook, a popular social networking site, 51% of...

ePerini Readview — Customers Driving You Crazy?

by Michael Perini | Apr 21, 2011 | Advice and Counsel, Business Development, ePerini READVIEW

Occasionally, I will recommend a Â news article, book, blog post or a short video clip to view. This “eperini Readview” references the challenges business owners face with customers — mbp Customers Driving Your Crazy...

Why aren't you using email marketing?

by Michael Perini | Apr 14, 2011 | Advice and Counsel

By Michael B. Perini, ABC perini & associates One of the best ways to keep your audience coming back is through email marketing.Â I believe strongly that it’s better and more effective than regular email. Using attractive,...

Is it time for a PR checkup?

by Michael Perini | Apr 7, 2011 | Advice and Counsel, Research

by Michael B. Perini, ABC perini & associates You go to the doctor, right? You change the oil in your car. Â Yes? You have someone review your taxes. Â Hopefully so! Well then, why not have a PR — public relations checkup? Look, we know...

Community Surveys: Lessons Learned

by Michael Perini | Mar 31, 2011 | Advice and Counsel, Research

by Michael B. Perini,Â ABC perini & associates One of the best ways to find out what the public thinks,Â Â the attitudes of employees, clients’ requirements or what association members want is to conduct a survey. For...

Video: "Pclips" For The Rest of Us!

by Michael Perini | Mar 24, 2011 | Advice and Counsel, pclips

Online video is the fastest growing medium. It’s going to be how we communicate.Â “pclips,” a new series captures the best examples of public relations humor, information and education. THIS WEEK: Compilation of reporters getting owned...