How to do Public Relations
Michael B. Perini, ABC perini & associates Deciding how to do public relations can be a difficult task. The world of PR has changed dramatically in the past several years due to the instant nature of communication brought on my mobile technology, the need to...
So, You Want To Plan A Special Event?
by Michael B. Perini, ABC perini & associates Hosting a special event is a great public relations activity. However, be warned: Â planning a special event is not for the weak or timid of heart. Obtaining success is possible, but only after exploring...
Social Networking Is Provoking Change
by  Michael B. Perini, ABC perini & associates The facts speak for themselves.  Numbers don’t lie.  For example, look at the two charts presented in this post.  The implications for your business, non-profit or...
Branding: Starbucks "Brief Encounter"
by Michael B. Perini, ABC perini & associates We have talked before in this blog about branding. Â Here are several of my past posts on this important topic. Is It Time For A PR Checkup? A logo: Â Is It Who You Are? PR: What’s In A...