Perini & Associates Announces "Commercial 1"
Perini & Associates announces Commercial 1, a new series of video spots. Â “The purpose of these spots is to showcase the power of video in engaging in conversation,” said Michael Perini, owner. According to recent research of people who...
How To Throw a Pre-Opening Reception: Raise The Bar
by Michael B. Perini, ABC perini & associates A great public relations tool to develop and maintain relationships is hosting a pre-opening reception. Â We just lead an effort recently for a upscale business that had moved to a new location....
5 Ideas to Re-Connect — A Public Relations Must!
by Michael B. Perini, ABC perini & associates Yes! Â I know everyone is busy. Â I had a boss who told me once, “eating and sleeping is a sign of weakness.” Â Well, I think he was a bit off…but not by much....
It's All About Content: Worth Repeating X 2
by Michael B. Perini, ABC perini & associates Think about it. Technology has been like a rocket for public relations professionals. Blasting off and heading for new frontiers. However, what remains grounded back here on Earth is good old content. That’s...