Why You Need A Website in 2012
by Michael Perini, ABC periniassociates Simply put, if you have a business, organization or advocating an issue today, you need a website. Nothing more to write. Ok, maybe some reasons to convince you! First, in the U.S. alone, the number of internet users...
Marketing: Key Reason for Small Business Failure
by Michael Perini, ABC perini & associates Officials at the Small Business Administration (SBA) report, “seven out of ten” new employer establishments survive at least two years and 51 percent survive at least five years. Small business owners I know...
Filming of "The Most Interesting Man in Woodland Park – 2"
The Most Interesting Man in Woodland Park is a series of commercials airing on FOX 21, Colorado Springs, Colorado. This short video is an outtake shot during the production of the second commercial that will be seen November 1, 2011. To follow the Most Interesting...
ePerini-Readview: How to Measure Internal Communication
Occasionally, I will recommend a  news article, book, blog post, research or a short video clip to view relating to public relations. This “eperini Readview” references a IABC, CW Bulletin about how to conduct an internal...