Advice and Counsel Archives - Page 10 of 21

Small Business: 4 Powerful Marketing Benefits of YouTube

by Michael Perini | May 7, 2012 | Advice and Counsel, pclips, Social Media

by Michael B. Perini, ABC perini & associates Every minute that passes in real time, 60 hours of video are uploaded to YouTube. Â More video was uploaded to YouTube in the past month than to the three big TV networks in the past 60 years....

Brand Matters — So Protect and Project It Carefully

by Michael Perini | May 3, 2012 | Advice and Counsel, Business Development

by Michael Perini, ABC perini & associates When people hear the name of your business or nonprofit, they conjure up a set of impressions. Â These thoughts influence how they think, act and buy. Try this: Â Think Levi. Â Mercedes....

Measuring Marketing Results: A Case Study in the Science and Art

by Michael Perini | Apr 25, 2012 | Advice and Counsel

by Michael B. Perini, ABC perini & associates Successful marketing is both science and art. I know this after 30+ years in the public relations industry. Â The art comes from instinct that is developed from successful past performance in...

Tips To Promote Your Small Business and Nonprofit

by Michael Perini | Mar 29, 2012 | Advice and Counsel, Business Development

by Michael B. Perini, ABC perini & associates It’s Spring Break! For many public schools and colleges across America, traditionally this week usually means traveling with family or friends. However, the week can also be a great time to do a little Spring...

Perini & Associates: ePerini Newsletters Available FREE

by Michael Perini | Feb 16, 2012 | Advice and Counsel, ePerini READVIEW

Visitors will find previous editions of ePerini Newsletter in this archive. Perini & Associates is a full-service public relations and marketing firm. Â Review ePerini for ideas, tips and research...

12 FREE Tips To Promote Your Nonprofit

by Michael Perini | Feb 9, 2012 | Advice and Counsel, Fundraising, Volunteer/Fundraising/Nonprofits

Michael B. Perini, ABC perini & associates I am always asked from nonprofits,”Is there any promotional tools that I can use that are FREE!” Nonprofits traditionally do not have PR or marketing budgets. Unfortunately, many see building relationships...