Managing The Message Both An Art and Science
by Michael B. Perini, ABC perini & associates Have you thought that you said something clearly only to have it misunderstood? Well, welcome to the world of effective communication. You might set out to be clear but often organizational and cultural issues have a...
Why Should a Business Advertise?
By Michael B. Perini, ABC perini & associates I often have clients that only want to use marketing and promotional tools that are FREE! Well, that’s great for some activities and events to gain awareness and attendance but cannot always be...
Waldo Canyon Fire: Public Information in a Crisis
by Michael Perini, ABC perini & associates Public information requirements during any crisis are significant. However, with local officials having to conduct their duties while also worrying about evacuating, it makes this effort to communicate accurate and...
Really, Facebook? Reasons For A Business Owner to Say, "Yes!"
by Michael B. Perini, ABC perini & associates Despite all the hype about the recent offering of Facebook stock to the public there still is great reasons for a business or nonprofit to be on Facebook. Recent statistics from Facebook show the following:...