The Media Explosion: Why Our Messages Keep Getting Lost
by Michael B. Perini, ABC perini & associates We live in an over communicated society. As a result, communication for a business, nonprofit or organization is most difficult and should not be left to the untrained or weak. There is television. Commercial,...
An Awkward Moment For This Olympic Sponsorship
by Michael B. Perini, ABC perini & associates Sponsorship for Olympic athletes usually helps both the Olympian and the company sponsoring them, according to Maggie Hendricks, Yahoo Sports.  “The Olympian gets money to train and live, and the sponsor...
Perini & Associates Video Channel — YouTube
by Michael B. Perini, ABC perini & associates Why video? Video gives you an opportunity to interact with others by allowing them to get to know you and your business, organization or nonprofit. Â Check out our videos on YouTube. Â A great...
Why Some Brands Are More Successful
by Michael B. Perini, ABC perini & associates Ever wonder why some brands are more successful than others? It really isn’t all that difficult to understand. What separates the successful brands like, Apple, Ford, Levi, Coca-Cola, Target, USAF, Denver...