by Michael B. Perini, ABC
perini & associates
We live in an over communicated society. As a result, communication for a business, nonprofit or organization is most difficult and should not be left to the untrained or weak.
There is television. Commercial, cable, and satellite.
There is radio. AM, FM, Internet and satellite.
There is social media. Facebook. Youtube. Twitter. Pinterest.
There’s outdoor. Posters and billboards. And of course, buses, trucks, airplanes, streetcars, subways and taxi cabs.
There are newspapers. Morning, evening, daily, weekly and electronic.
There are magazines. Mass magazines, daily weekly, class magazines, enthusiast magazines, business magazines, gossip and trade. Yes, many titles can be found in electronic form.
Even the human body has become a walking billboard for Adidas, Gucci, Benetton and Gloria Vanderbilt among others.
Please comment with your list of the channels for communication.
Communication is a tough business where mistakes are costly. All this to remind you that you are often better off if communication doesn’t take place. At least until your business, nonprofit or organization is ready to position for the long term.
Remember, the wise saying, “You never get a second chance to make a first impression.”