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An Awkward Moment For This Olympic Sponsorship

by Michael Perini | Oct 18, 2012 | Advice and Counsel | 0 comments

Male diver in blue swim briefs.


by Michael B. Perini, ABC
perini & associates

LinkedIn logo with white and blue color scheme.Sponsorship for Olympic athletes usually helps both the Olympian and the company sponsoring them, according to Maggie Hendricks, Yahoo Sports.  “The Olympian gets money to train and live, and the sponsor gains valuable exposure,” she writes.

However, in the case of bronze medal-winning UK diver Tom Daley and the company “British Gas,” the brain trust behind this sponsorship could have benefited from checking out placement of the logo on his swimsuit.  Tell me if you agree or not.

If you looking for sponsorships, call us as we won’t get you all wet with our decisions.

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