Is The PC Dead?
by Michael B. Perini, ABC perini & associates Take a look at this presentation from Nicholas Carlson, Business Insider to answer that question. What do you think? The Death of PC – Full Report from Business Insider from...
Why Should a Business Advertise?
By Michael B. Perini, ABC perini & associates I often have clients that only want to use marketing and promotional tools that are FREE! Well, that’s great for some activities and events to gain awareness and attendance but cannot always be...
ePerini Readview: 63% of travelers read print newspapers during hotel stays
Occasionally, I will recommend a  news article, book, blog post, research or a short video clip to view relating to public relations. This “eperini Readview” references a USA TODAY article about how travelers habits and print...
YouGov: Stockings, Unstuffed and Must Have Brands
Consumers will continue to be frugal this holiday, according to a new survey by YouGov. 75% Expect to buy their holiday purchases at discount prices. 63% Have stated that their purchases could be swayed by direct marketing offers, coupons or daily deals. 31% Expect to...