Consumers will continue to be frugal this holiday, according to a new survey by YouGov.75% Expect to buy their holiday purchases at discount prices.
63% Have stated that their purchases could be swayed by direct marketing offers, coupons or daily deals.
31% Expect to spend less on credit this holiday. Â Only 2% expect to spend more.
47% Adults (18+) planned to start their holiday shopping before Thanksgiving.
42% Are expecting to cut back on holiday spending.
Top mentioned “‘must have” brands: Â 1. iPad; 2. Kindle; 3. iPod; 4. Xbox; 5 iPhone.
Expected spending for the holidays in November and December: Â $521 in 2010. Â $451 in 2011.
Top mentioned “must have” categories: Â Clothing. Â Gift cards. Â Toys. Books. Â Money.
Source: YouGov Holiday Shopping Survey 2011 as reported in AdWeek.