Worth reading or viewing
Occasionally, I will recommend a  news article, book, blog post, research or a short video clip to view relating to public relations. This “eperini Readview” references a USA TODAY article about how travelers habits and print newspapers–mbp
A full 63% of travelers read print newspapers during their hotel stay, according to USA TODAY’s just-released study of traveler habits.
Additionally, 50% of frequent businesstravelers and 45% of frequent leisuretravelers report reading print newspapers more while traveling than at home.
Highlights of the study results include:
- 77% say that news help them stay in the loop so they don’t feel disconnected from what’s going on
- 87% of regular mobile smart phone or tablet users say they appreciate the convenience of receiving USA TODAY newspaper at their hotel
- 62% say that news connects them to issues and people across the country
- 86% say USA TODAY helps them keep up with the news when traveling
- 85% of hotel guests read USA TODAY at some point throughout their stay
- 77% of all travelers prefer to have the complimentary hotel newspaper delivered to their room
- 61% of travelers don’t want to be overwhelmed with information but would rather have news highlighted in an organized fashion.
- 7 in 10 travelers chose USA TODAY as their preferred newspaper over other newspaper titles
- 70% of travelers have taken action after seeing an advertisement in the USA TODAY newspaper within the last 12 months
Do these stats surprise you?