PR Sweetener or Kleenex?

PR Sweetener or Kleenex?

PR Sweetener or Kleenex? by Michael Perini, ABC Perini & Associates Amid signs of an improving economy, Americans are beginning to open their wallets. As a result, household goods makers like Procter & Gamble Co. and Colgate-Palmolive Co., are increasing their...
A Photo With Bark!!

A Photo With Bark!!

A Photo With BARK! by Michael Perini, ABC Perini & Associates This photo has more than bark! This photo generates emotions and questions. “Aren’t they cute!” “Where’s the red carpet?” “How’d they get them to sit...