Final Puzzle Piece:  Public Relations by Michael Perini, ABC Perini & Associates “Life: The Great Challenge†by Royce B. McClure is the world’s largest commercially made jigsaw puzzle. There are 24,000...
By Michael Perini, ABC Perini & Associates A community is as diverse as this photo, correct? From Merriam-Webster: Pronunciation: \də-ˈvər-sə-tē, dī-\ Function: noun Inflected Form(s):...
Is Texting the Next American Idol? By  Michael Perini, ABC Perini & Associates Text or text messaging. You know those brief written exchanges between mobile and portable devices over cellular networks? And yes, texting today...
PR Sweetener or Kleenex? by Michael Perini, ABC Perini & Associates Amid signs of an improving economy, Americans are beginning to open their wallets. As a result, household goods makers like Procter & Gamble Co. and Colgate-Palmolive Co., are increasing their...
Amen Corner: Tiger Wood’s Next Shot by Michael Perini, ABC Perini & Associates The second shot at the 11th; all of the 12th, and the tee shot at the 13th hole at Augusta are nicknamed “Amen Corner.” This term was first used in print by author...
A Photo With BARK! by Michael Perini, ABC Perini & Associates This photo has more than bark! This photo generates emotions and questions. “Aren’t they cute!” “Where’s the red carpet?” “How’d they get them to sit...