Animals with Style!
A Photo With BARK!
by Michael Perini, ABC
Perini & Associates
This photo has more than bark! This photo generates emotions and questions.
“Aren’t they cute!”
“Where’s the red carpet?”
“How’d they get them to sit still?”
“Are those prescription specs?”
This photo of these trendy dogs begs viewers to want to know more, am I correct?
In the public relations world having photos that communicate like this one are key to the success of your organization, event or issue communication strategy.
Flickr, one of the best online photo management and sharing applications in the world reports that nearly 5,000 photos were uploaded in the last minute! Now that’s lots of competition for those pros that are trying to compete with all those digital cameras.
What makes a great photo; one that helps tell your message about your organization, issue or event? Here are several factors that I always remember when selecting photos for clients:
Wow factor! There is so much competition for your personal attention. Again, Flickr. If we are to be successful and capture your time and attention then we need to show an image that has that “wow” factor. Immediate reaction…positive or negative, depending on your objective…is what you need to look for.
BRIGHT is right. The image needs to be visible. By that I mean a photo that expresses an emotion, view or drives you to action. A lot of vivid colors work for me and drive me to action.
Mystery with a +. The image should leave you wanting more. This photo does that for me. You?
Tell us what you like to see in a photo; an image that will make you “bark”.