Public Relations: What's in a name?
PR: What’s in a name? by Michael Perini, ABC perini & associates Recently, a report in Time.com listed the top 10 worst corporate names. Cable-television giant changed their name from Comcast to Xfinity in several media markets. I was satisfied with Comcast...
Public Relations: 10 ideas
Public Relations: 10 ideas by Michael Perini, ABC perini & associates Yes, it’s February already. More than 75 percent of people who make resolutions abandon them within months, according to Sharon Liao, SHAPE magazine, January 2010. So, let’s try a...
PR Coaching: The Winter Olympics
PR Coaching: The Winter Olympics by Michael Perini, ABC perini & associates With the Winter Olympics around the corner and the Super Bowl, the first race at Daytona and the Pro Bowl just passed it seemed like a great time to talk about coaching!...