Tour de France 2010

by Michael B. Perini, ABC
perini & associates

The world’s best-known bike race is in week two.  Pre-race planning, daily route monitoring and post stage activities for the Tour de France is a huge undertaking.  Need I mention the logistics and medical requirements from July 3 to July 25?

The success of this strenuous event  — with only two rest days — will be due to the integrated approach of all the hundreds of elements that intertwine this 2200+ mile race.

Managing a public relations strategy is very similar to what goes into a successful Tour de France.  Pre-planning, on-going action and post-event analysis – with very little rest during execution — are crucial elements both in public relations and in this 20-stage race.

Stage 8, Tour de France 2010

Just as stage 8 from Station Des Roussess to Morzine-Avoriaz is to the racers so too are the complex climbs and challenging downhills to a well-orchestrated public relations strategy.

Here is some more race trivia:

1903 = First Tour de France

123,900 =calories burned by a rider in the course of the Tour

324,000 at 60rpm, 486,000 at 90rpm = number of pedal strokes taken per rider over the Tour

3 = average number of chains worn out by a single rider (Armstrong goes through one chain per week)

792 = total number of tires used by the peloton

10 = fewest ever finishers (1919, out of 69 starters)

Good luck to the riders!  Follow the race here.

And, best of luck as you begin your Tour de Public Relations!