Social Media Archives - Page 2 of 3

Facebook's New Graph Search — Brand Awareness For Business? Nonprofits?

by Michael Perini | Jan 17, 2013 | Social Media

by Michael B. Perini, ABC perini & associates Recently, Facebook announced that it is launching a search engine for the social network called â€œgraph search.â€ Mark Zuckerberg described graph search as the third pillar of the Facebook...

Text Messaging Has Turned 20!

by Michael Perini | Dec 8, 2012 | Public Relations News, Social Media

The first SMS was sent with a Christmas greeting in 1992, according to this USA TODAY report. We would like to know how you use text messaging. Please comment. Read More.

ePerini Readview: Social-media tools can boost workplace productivity

by Michael Perini | Sep 9, 2012 | ePerini READVIEW, Social Media

Occasionally, I will recommend a Â news article, book, blog post, research or a short video clip to view relating to public relations, marketing, organizational communication and business development. This “eperini Readview” references a USA...

Really, Facebook? Reasons For A Business Owner to Say, "Yes!"

by Michael Perini | May 31, 2012 | Advice and Counsel, Business Development, Social Media

by Michael B. Perini, ABC perini & associates Despite all the hype about the recent offering of Facebook stock to the public there still is great reasons for a business or nonprofit to be on Facebook. Recent statistics from FacebookÂ show the following:...

Small Business: 4 Powerful Marketing Benefits of YouTube

by Michael Perini | May 7, 2012 | Advice and Counsel, pclips, Social Media

by Michael B. Perini, ABC perini & associates Every minute that passes in real time, 60 hours of video are uploaded to YouTube. Â More video was uploaded to YouTube in the past month than to the three big TV networks in the past 60 years....

It's All About Content: Worth Repeating X 2

by Michael Perini | Jul 21, 2011 | Advice and Counsel, Business Development, Social Media

by Michael B. Perini, ABC perini & associates Think about it. Technology has been like a rocket for public relations professionals. Blasting off and heading for new frontiers. However, what remains grounded back here on Earth is good old content. That’s...