by Michael B. Perini, ABC
perini & associates

Recently, Facebook announced that it is launching a search engine for the social network called “graph search.†Mark Zuckerberg described graph search as the third pillar of the Facebook experience, along with the News Feed and the Timeline.  Here is an excellent initial summary sourced from Digital PR found at CommPRo.biz.

LinkedIn logo with white and blue color scheme.“What exactly is this new search product?  Is it going to be a Google competitor?  No, says Zuckerberg.  This is not about web search.  It’s about tapping in to the vast body of knowledge Facebook has about about what we like and what we do.  It’s about discovering things recommended and liked by your friends. It is a search based on your social graph.

Graph search focuses on people, photos, places and interests.  Zuckerberg demonstrated how graph search will deliver answers to questions like, “Who are my friends that live in San Francisco?â€Â  And it goes much further than friends.  You could ask questions about restaurants, activities or shows in San Francisco  If you were to search ‘What are the best restaurants in San Francisco’ you would get recommendations for restaurants based on how many of your friends have been to a restaurant and liked it. You could ask for photos of places or products.  You could ask questions like “which is the best digital camera: and see what your friends use and recommend.  Read more.