Company Blog
Communicating COVID-19 to Employees, Customers and Public
We recognize that this is a historic time with the Coronavirus impacting all plans for...
What Makes For a Great Business Photo
by Michael Perini, ABC Perini & Associates I first blogged this topic in 2013 and...
GEO-FENCING: The New Buzz Word? Facts vs Fiction
What is Geofencing? If you’ve been keeping up with the latest digital marketing...
Mistakes Made by Small Business Owners
According to the U.S. Small Business Administration, over 80% of small businesses fail* in the...
Is Digital Marketing Worth the Investment?
To answer this question, we must first investigate what digital marketing really is and its...
Do I really need a PR Firm?
You’re probably reading this because you asked yourself, why do I need to hire...
What’s the Role of Paid Advertising?
Traditionally, media coverage has been divided into two categories: earned media and paid media....
Why You Need More Than Social Media
With the advent and rapid growth of social media, many small businesses grew to believe that...
Why You Should Consider Geo-Fencing
Effective marketing requires using multiple channels and approaches to deliver your company...
What is the Role of Paid Advertising?
Paid advertising is another way to get your story out.
A PR or Marketing Firm! Really!
PR FIRM! Really? by Michael Perini, ABC perini & associates I know it might sound strange,...
Ten Best Public Relations and Marketing Ideas
by Michael Perini, ABC perini & associates Below are the ten best public relations and...