Engage or Not with the News Media
by Michael B. Perini, ABC
perini & associates
Gone are the days when we were content to read the newspaper in the morning and watch the news on TV in the evening. Now we want instant access to the news – and we want to see it as it happens. Visuals with a news story can increase views by as much a 9x!
Look today at the media covering the Black Forest Fire in Colorado, for example.
How has this changed news reporting and media relations?
- Visual storytelling – media websites use images, infographics and video to expand the impact of the story. So should you. Â Here is another example.
- Newsrooms are under pressure – they are relying on outside sources for extra content. Take advantage of this opportunity by becoming a resource for the media. Â Send in your video and still photos.
- Brands can publish their own stories – brand journalism is catching on fast. So research online news release distribution services to use. Â PR Web and PR News Wire are just two.
- Develop a smart distribution plan – the media is not the only way to reach your audience. Â There are billboards, posters, flyers, emails and such.
Make your corporate online newsroom a content hub that supplies journalists, bloggers and the public with all the tools they need to find, use and share your news. The world of telling your story is more complicated today than ever before.  There are however, firms like ours that can guide you with positive results — as your story — in the bargain.