by Michael B. Perini, ABC
perini & associates
One of the biggest reasons why a business fails is lack of action on their written marketing plan. I can’t emphasize this enough: Marketing is an active part of a business. Remember, it’s not a set and forget aspect of a business.
In order to ensure that a marketing plan succeeds you must be actively engaged in working that plan.
This means:
1. Update the text and redesign your email marketing messages regularly.
2. SMS messages should be rewritten after every send. Keep messages short with only the minimum necessary information.
3. Videos should be produced, edited and updated to as high a level as possible. Computers and technology can turn just about any computer into a production studio with the right software. Keep videos interesting, engaging and relevant. The videos should be related to the company, the products or the services offered.
4. Review customer feed weekly and make changes to products and services when trends are detected.
5. Set up a marketing schedule and find out how much time, generally through trial and error that you need each day, week or month to handle all your marketing tasks and keep everything up to date.
According to marketing experts, the reasons why a marketing plan might fail are numerous. Some of these reasons include, failing to do the proper research into the market, the competition as well as the tools available. Other reasons can be failing to have enough tools, having too many tools or not using the tools you have effectively. Taking the time to make sure that you have the information you need as well as putting in the effort to ensure your success can go a long way to eliminating these reasons.
Finally, make this a key business alert! No work on your marketing plan can mean no business at all. So, treat a marketing plan as an investment. Not as a cost.