Chocolate and Chakras
by Michael Perini, ABC
perini & associates

Check out the New York Times article, “When Chocolate and Chakras Collide”.

There is a new physical activity mixing yoga with a dinner of pasta, wine and, best of all, chocolate!

Not at all combinations that one would think about mixing, right? My point is, that when you have an experienced PR consultant he or she will find the best combinations to meet your goals.

There are lots of tools out there that a PR consultant can bring to the table. From internet-based sources to a “how to” on conducting a business meeting.

NYT’s reporter Julia Moskin reported, “It’s a little weird to sit on a sweaty yoga mat and eat soup,” said one woman, not pausing as she spooned up a smooth, cinnamon-spiked butternut squash purée from a bamboo bowl. “But people are used to doing some weird things in yoga class.”

Well, if you select the right PR firm, you might get some pretty strange combinations but in the end I bet the selection will be correct. Maybe even yummy!!!

Let me know what you think about integrated communication strategies and how they can best be initiated. Also, send me a recipe!