Predictable Mistakes That Can Derail Your business
by Michael B. Perini, ABC perini & associates The small business owner is often used as the example of how America is built. Entrepreneurs make our country great, in my view. However, a new business owner can put their heart and soul (and financial savings) into...
ePerini Readview: PR's Impact on Search Results
Occasionally, we at perini & associates will recommend a  news article, book, blog post, research or a short video clip to view relating to public relations, marketing, organizational communication and business development. This...
Business Casual What Is It?
by Michael Perini, ABC Perini & Associates Aloha Friday.  Dress Down Day.  No Ties Friday. Casual Friday.  You might have a day at your work place that has been allowed by the boss to show up in casual work attire....
Do You Have E-Mail Overload? What To Do About It
Are we sending and receiving fewer e-mails in this age of more texts and Facebook messages? Jefferson Graham, with USA TODAY went to Venice Beach, California to find out.