by Michael B. Perini, ABC
perini & associates

Many businesses are consumed by spending a lot of their time on external marketing components of their branding, i.e., news releases, social media, paid advertising, brochures, flyers, sponsorships, etc., and not nearly as much emphasis on the employees, staff, and/or volunteers within their business.

In my view, I agree with Suzanne Tulien, co-author of “Brand DNA,” that a critical component of building a brand is taking care of what’s going on inside the business initially.  A significant factor of this approach is getting peak performance from employees, staff, and/or volunteers.

Companies with engaging employees improve their operating income by 19 percent compared to organizations with lower employee engagement.  Also, research indicates that high levels of employee loyalty have been linked to an estimated 11 percent boost in productivity.

Here are several excellent ideas, sourced from Paychek’s Whitepaper, that I have successfully used.

  • Clear Communication-why you should clearly state expectations and Performance Standards
  • Regular Feedback-why positive and Constructive Criticism is necessary
  • Diligent Supervision-determine what employees should have more direction
  • Training: learn the importance of job training
  • Organized Checklists –how checklists can set priorities and keep employees on track