By Michael B. Perini, ABC
perini & associates
Ok, a new term to get to know and really be familiar with. Â No, I am not kidding.
Inbound Marketing
Inbound marketing is promoting a business or nonprofit or issue through:
Blogs
eBooks
eNewsletters
Podcasts
SEO
Social Media
Video
Whitepapers
and other forms of content marketing.
Just to be clear…outbound marketing would cold-calling, direct paper mail, radio, TV ads, sales flyers, spam and telemarkeing.
Inbound marketing EARNS the attention of customers or supporters, in case of a nonprofit or issue.
I think one of the best, easy to understand presentation was done by Hubspot and found of Slideshare. Â I hope you agree.
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Thanks for sharing. I read many of your blog posts, cool, your blog is very good.