ePerini Readview: 63% of travelers read print newspapers during hotel stays

by | Jun 7, 2012 | Research | 54 comments

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Worth reading or viewing

Occasionally, I will recommend a  news article, book, blog post, research or a short video clip to view relating to public relations. This “eperini Readview” references a USA TODAY article about how travelers habits and print newspapers–mbp

A full 63% of travelers read print newspapers during their hotel stay, according to USA TODAY’s just-released study of traveler habits.

Additionally, 50% of frequent businesstravelers and 45% of frequent leisuretravelers report reading print newspapers more while traveling than at home.

Highlights of the study results include:

  • 77% say that news help them stay in the loop so they don’t feel disconnected from what’s going on
  • 87% of regular mobile smart phone or tablet users say they appreciate the convenience of receiving USA TODAY newspaper at their hotel
  • 62% say that news connects them to issues and people across the country
  • 86% say USA TODAY helps them keep up with the news when traveling
  • 85% of hotel guests read USA TODAY at some point throughout their stay
  • 77% of all travelers prefer to have the complimentary hotel newspaper delivered to their room
  • 61% of travelers don’t want to be overwhelmed with information but would rather have news highlighted in an organized fashion.
  • 7 in 10 travelers chose USA TODAY as their preferred newspaper over other newspaper titles
  • 70% of travelers have taken action after seeing an advertisement in the USA TODAY newspaper within the last 12 months

Do these stats surprise you?


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