A PR Firm! Really?

by | Jan 27, 2010 | PR Firm | 60 comments

A woman studying and writing notes in a notebook.

A PR FIRM! Really?

by Michael Perini, ABC
perini & associates

I know it might sound strange, coming from an owner of a PR consultancy, but I am often asked, “Why does my business and/or issue need your services?”
I often hear this from small businesses just starting out who think they don’t need or can’t afford PR, but I have had long time organizations often want an answer as well. I think we can thank all of that desktop publishing software and corner copy shops for making our services in the industry appear that anyone can do this!
Having experience, both as a PR practitioner and as a client, I can understand the value of having good PR advice and counsel.

From my experiences, here are several reasons why someone should hire an outside PR agency. I would surely like to hear your thoughts, so please comment.

1. It’s not a hill that you climb and then hike down! You know those trails that you look forward to exercising on and getting that album photo at the top? You do it once and think that’s it…I have seen the view!! PR is like a continuous lap similar to what our Indy or NASCAR friends’ experience. Once you get started you need to continue going and you need a “crew chief” – or PR expert — to provide you with guidance about the other drivers while helping you stay in your lane, out of trouble and win the race!! GREEN! GREEN! GREEN!

2. On the rocket pad. When you start a new product or service you need to have a strong plan and an even stronger launch. PR is an integrated approach across many disciplines to ensure the maximum altitude for your business or issue. It’s not about a press release or having a tent sale. A system wide approach by a PR expert will make sure your product, service or issue takes off while you and your organization are still on the ground.

3. Where do you stand in line? Success today in this instant information world is often measured by relationships. From family and friends. To customers and competition. You want to be at the front of the line and a PR expert knows how to get you there by developing a strategy that meets your needs while moving you up! Relationships and the quality of them are very important in this techno world we now find ourselves in. That smile can often do more than all the glitz you can muster.

60 Comments

  7. imslp.org on July 10, 2026 at 10:02 am

    References:

    Legiano Casino Bonus ohne Einzahlung imslp.org

  8. w09.ru on July 10, 2026 at 2:08 pm

    References:

    KingMaker einzahlungsbonus w09.ru

  60. AssetRipper Wiki on August 24, 2026 at 6:55 am

    The comparison of PR to a continuous race rather than a hill climbed once makes the central point clear: reputation and relationships require sustained attention. The reminder that PR is an integrated discipline, not merely a press release, also applies to technical projects that need accurate documentation and dependable guidance. For Unity asset workflows, AssetRipper Wiki serves that kind of focused reference.

Submit a Comment

Your email address will not be published. Required fields are marked *