Perini & Associates<\/em> experience is what makes this assessment tool so valuable.  The experience of more than 30 years in the PR field by  Perini an then adding the company’s experienced associate team to the assessment process is the difference.<\/p>\nMost often, analyzing the benefits of PR integration has been subjective and haphazard at best. From a client’s perspective, they don’t often go through a rigid analysis. Why?  “They think they understand PR because they have a website or have written a press release,” Perini said.  “The results of this tool allows focus and synergy,” he said.<\/p>\n
Also, there has been limited available resources that understand and have been able to articulate the need for such a useful service. Â “We view PR as a strategic management function, responsible for listening to the customer or supporter and the employees or volunteers and helping management make decisions based on what all these ‘audiences’ think,” Perini said.<\/p>\n
Once a client agrees to the assessment, Perini & Associates<\/em> selects the proper tool, i.e., O-CAT, I-CAT OR E-CAT.  “First, we meet with the senior person for the organization, event or issue,”  Perini said.  “Then we use our tool to establish the current communications environment from top to bottom. A series of questions forms the basis of each assessment tool and a confidential report is provided with recommended steps to better integrate PR,” he said.<\/p>\nPublic relations firms serve as a combination of communications counselor, navigator, and interpreter. “By taking advantage of every available channel, working with the client and understanding the target audience outcomes can be transformative,” Perini said.<\/p>\n
Below is a list of important areas reviewed using the CAT:<\/p>\n
Strategic Communications Services<\/em><\/p>\n <\/em><\/p>\nReputation\/Relationship Management<\/em><\/p>\n <\/em><\/p>\nAccess Services<\/em><\/p>\n <\/em><\/p>\nBusiness Development\/Branding\/Sponsorship<\/em><\/p>\n <\/em><\/p>\nGovernment Affairs<\/em><\/p>\n <\/em><\/p>\nPublic Affairs<\/em><\/p>\n <\/em><\/p>\nMinority\/Multicultural Relations<\/em><\/p>\n <\/em><\/p>\nMessage Development<\/em><\/p>\n <\/em><\/p>\nDirect Marketing<\/em><\/p>\n <\/em><\/p>\nEvent and Seminars<\/em><\/p>\n <\/em><\/p>\nIssue\/Crisis Communications<\/em><\/p>\n <\/em><\/p>\nMedia Relations<\/em><\/p>\n <\/em><\/p>\nExecutive Media Training<\/em><\/p>\n <\/em><\/p>\nWriting Services<\/em><\/p>\n <\/em><\/p>\nCommunity Relations<\/em><\/p>\n <\/em><\/p>\nSpeeches and Presentations<\/em><\/p>\n <\/em><\/p>\nEmployee Relations<\/em><\/p>\n <\/em><\/p>\nInternet-based strategies<\/em><\/p>\n <\/em><\/p>\nWebsite Design\/Search\/Assessment<\/em><\/p>\nVideo Production<\/em><\/p>\n <\/em><\/p>\nLegal Support<\/em><\/p>\n“The impact of such a tool will make a business more profitable, and event better attended and an issue better understood,” Perini said.<\/p>\n
Perini & Associate<\/em>s determines up front the cost of the analysis, which is based on the scope,  size of the organization, event or issue and time allowed for the analysis.<\/p>\nTo learn more about Perini & Associates<\/em> and how we can help your company, event or issue please visit www.periniassociates.com or email us at: customerservice@periniassociates.com<\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"Perini & Associates, a public relations firm based in Colorado, has developed  a  tool to assist managers of organizations, events and issues with determining public relations requirements. The new assessment tool provides the company executive, event coordinator, or issues advocate with a roadmap designed to integrate public relations practices — top to bottom — for […]<\/p>\n","protected":false},"author":2,"featured_media":99567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7,3,4,44],"tags":[19,10,42,22,9,23,39,43,15,16],"class_list":["post-747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-and-counsel","category-pr-firm","category-news","category-assessment-2","tag-advice","tag-httpblog-periniassociates-advice-and-counsel","tag-assessment","tag-community-relations","tag-httpwww-periniassociates-comwhat-we-do-html","tag-crisis-communication-strategies","tag-marketing","tag-measurement","tag-pr-firm","tag-public-relations-strategy"],"_links":{"self":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/comments?post=747"}],"version-history":[{"count":0,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media\/99567"}],"wp:attachment":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media?parent=747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/categories?post=747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/tags?post=747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Cheerful](\"https:\/\/periniassociates.com\/wp-content\/uploads\/2010\/08\/CAT-242x300.jpg\" "\\"CAT\\"")
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