{"id":3834,"date":"2020-03-21T17:00:57","date_gmt":"2020-03-21T17:00:57","guid":{"rendered":"https:\/\/periniassociates.com\/?p=3834"},"modified":"2026-01-26T23:17:55","modified_gmt":"2026-01-26T23:17:55","slug":"communicating-covid-19-to-employees-customers-and-public","status":"publish","type":"post","link":"https:\/\/periniassociates.com\/index.php\/2020\/03\/21\/communicating-covid-19-to-employees-customers-and-public\/","title":{"rendered":"Communicating COVID-19 to Employees, Customers and Public"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div class=\"page\" title=\"Page 1\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3845\" src=\"https:\/\/periniassociates.com\/wp-content\/uploads\/2020\/03\/15-Daysj-300x232.jpg\" alt=\"LinkedIn logo with white and blue color scheme.\" width=\"300\" height=\"232\" \/>We recognize that this is a historic time with the Coronavirus impacting all plans for businesses, nonprofits, organizations &#8212; every aspect of our daily work and personal lives &#8212; all over America! \u00c2\u00a0And, beyond our borders.<\/p>\n<p>With this in mind, we want to remind you that we are still &#8220;open&#8221; &#8212; using CDC social distance practices &#8212; and stand ready to assist with your actions to communicate to employees, customers and the public.<\/p>\n<p>So, please contact us if you want to go over your actions to communicate going forward. Using our expertise to help during a crisis is not about commercial advantage or profit. It is about doing the right thing for our country and showing our company&#8217;s true values and citizenship.<\/p>\n<p>Lessons learned from past experience as a senior public relations practitioner for 911, Katrina and other national crisis situations has taught me:<\/p>\n<ul>\n<li>Times of crisis can be confusing and frightening, resulting in an amplification of speculation, conspiracy theories, and fiction.<\/li>\n<li>Use only OFFICIAL sources for facts and information.<\/li>\n<li>Rumors and mis-information will continue to increase as the length of this unprecedented circumstances continue.<\/li>\n<li>Again, please DO NOT share information that is not from official sources, i.e., federal, state, county and city. \u00c2\u00a0You should start with this site:<\/li>\n<\/ul>\n<\/div>\n<p><strong>Whitehouse<\/strong><br \/>\nhttps:\/\/www.whitehouse.gov<\/p>\n<div class=\"page\" title=\"Page 1\">\n<p><strong>Centers for Disease Control and Prevention<\/strong><br \/>\nhttps:\/\/www.cdc.gov<\/p>\n<p><iframe loading=\"lazy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/videoseries?list=PLvrp9iOILTQaJa78zFQ0QgvShQ2HEwHxP\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><strong><a href=\"http:\/\/coronavirus.gov\/\">Coronavirus.gov<\/a><\/strong> is the official app of the US Government and Coronavirus (COVID-19) Joint Task Force including the agencies of the CDC, White House, Health and Human Services, and FEMA.<\/p>\n<p>John Hopkins University for the Number of Global Cases<br \/>\n<a href=\"https:\/\/www.arcgis.com\/apps\/opsdashboard\/index.html#\/bda7594740fd40299423467b48e9ecf6\">https:\/\/www.arcgis.com\/apps\/opsdashboard\/index.html#\/bda7594740fd40299423467b48e9ecf6<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3847 size-large\" src=\"https:\/\/periniassociates.com\/wp-content\/uploads\/2020\/03\/CoronavirusDataj-1024x609.jpg\" alt=\"LinkedIn logo with white and blue color scheme.\" width=\"1024\" height=\"609\" srcset=\"https:\/\/periniassociates.com\/wp-content\/uploads\/2020\/03\/CoronavirusDataj-980x583.jpg 980w, https:\/\/periniassociates.com\/wp-content\/uploads\/2020\/03\/CoronavirusDataj-480x286.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Each state has an official website to get resources, updates and what you should know. \u00c2\u00a0Here is ours in <strong>Colorado:<\/strong> <a href=\"https:\/\/covid19.colorado.gov\">\u00c2\u00a0https:\/\/covid19.colorado.gov<\/a><\/p>\n<p>Some of have asked what the<strong> US military<\/strong> is doing. \u00c2\u00a0<a href=\"https:\/\/video.foxnews.com\/v\/6147159211001#sp=show-clips\">Here is a FOX news clip t<\/a>hat provides excellent information.<\/p>\n<p>Finally, the need to provide a hopeful and caring message in your dialogue with employees, customers and the public is key as you continue to respond to this situation.<\/p>\n<p>Stay safe. Remain healthy.<\/p>\n<p>Mike<\/p>\n<p>Michael B. Perini, USAF-Col. (Ret)<br \/>\nPresident &amp; CEO<br \/>\n719.651.5943<br \/>\nmike@periniassociates.com<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3843 size-large\" src=\"https:\/\/periniassociates.com\/wp-content\/uploads\/2020\/03\/Symptons-Chart-784x1024.jpeg\" alt=\"LinkedIn logo with white and blue color scheme.\" width=\"784\" height=\"1024\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; We recognize that this is a historic time with the Coronavirus impacting all plans for businesses, nonprofits, organizations &#8212; every aspect of our daily work and personal lives &#8212; all over America! \u00c2\u00a0And, beyond our borders. With this in mind, we want to remind you that we are still &#8220;open&#8221; &#8212; using CDC social [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7,8],"tags":[],"class_list":["post-3834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-and-counsel","category-crisis-communication"],"_links":{"self":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/3834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/comments?post=3834"}],"version-history":[{"count":15,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/3834\/revisions"}],"predecessor-version":[{"id":100181,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/3834\/revisions\/100181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media\/3836"}],"wp:attachment":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media?parent=3834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/categories?post=3834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/tags?post=3834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}