{"id":3468,"date":"2015-07-22T16:31:08","date_gmt":"2015-07-22T22:31:08","guid":{"rendered":"http:\/\/www.periniassociates.com\/?p=3468"},"modified":"2025-10-30T19:46:20","modified_gmt":"2025-10-30T19:46:20","slug":"inbound-marketing-smart","status":"publish","type":"post","link":"https:\/\/periniassociates.com\/index.php\/2015\/07\/22\/inbound-marketing-smart\/","title":{"rendered":"Inbound Marketing: You Need to Get Smart"},"content":{"rendered":"


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\"LinkedIn<\/a><\/p>\n

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By Michael B. Perini, ABC<\/a>
\nperini & associates<\/a><\/p>\n

Ok, a new term to get to know and really be familiar with.  No, I am not kidding.<\/p>\n

Inbound Marketing<\/strong><\/em><\/p>\n

Inbound marketing is promoting a business or nonprofit or issue through:<\/strong><\/p>\n

Blogs<\/em><\/p>\n

eBooks<\/em><\/p>\n

eNewsletters<\/em><\/p>\n

Podcasts<\/em><\/p>\n

SEO<\/em><\/p>\n

Social Media<\/em><\/p>\n

Video<\/em><\/p>\n

Whitepapers<\/em><\/p>\n

and other forms of content marketing.<\/em><\/p>\n

Just to be clear…outbound marketing would cold-calling, direct paper mail, radio, TV ads, sales flyers, spam and telemarkeing.<\/p>\n

Inbound marketing EARNS the attention of customers or supporters, in case of a nonprofit or issue.<\/p>\n

I think one of the best, easy to understand presentation was done by Hubspot and found of Slideshare.  I hope you agree.<\/p>\n

Click Here><\/a><\/p>\n

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      By Michael B. Perini, ABC perini & associates Ok, a new term to get to know and really be familiar with.  No, I am not kidding. Inbound Marketing Inbound marketing is promoting a business or nonprofit or issue through: Blogs eBooks eNewsletters Podcasts SEO Social Media Video Whitepapers and other forms of […]<\/p>\n","protected":false},"author":2,"featured_media":99468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7,425],"tags":[91,499,500,501,102,48,374,95,497,79],"class_list":["post-3468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-and-counsel","category-marketing","tag-blogs","tag-ebooks","tag-inbound-marketing","tag-outbound-marketing","tag-perini","tag-perini-associates","tag-periniassociates","tag-podcasts","tag-seo","tag-video"],"_links":{"self":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/3468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/comments?post=3468"}],"version-history":[{"count":0,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/3468\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media\/99468"}],"wp:attachment":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media?parent=3468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/categories?post=3468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/tags?post=3468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}