{"id":2910,"date":"2013-08-27T06:51:39","date_gmt":"2013-08-27T12:51:39","guid":{"rendered":"http:\/\/www.periniassociates.com\/?p=2910"},"modified":"2013-08-27T06:51:39","modified_gmt":"2013-08-27T12:51:39","slug":"benefits-press-distribution","status":"publish","type":"post","link":"https:\/\/periniassociates.com\/index.php\/2013\/08\/27\/benefits-press-distribution\/","title":{"rendered":"Benefits of Press Distribution"},"content":{"rendered":"
Source: Mickie Kennedy<\/em><\/div>\n
Founder, eReleases.com<\/em><\/div>\n
CEO, eReleases.com & Press-release-Writing.com<\/em><\/div>\n
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<\/div>\n
Every once in a while someone on the Internet declares that\u00a0press releases are dead. Largely this is meant to attract\u00a0traffic and links. Being controversial is a great way to get<\/div>\n
people talking. Often these “link bait” authors know they\u00a0are wrong and just want to stir the pot. Other times, they\u00a0want to position their own marketing product as the current<\/div>\n
solution.<\/div>\n
<\/div>\n
Long Live the Press Release<\/strong><\/div>\n
<\/div>\n
The problem is that the press release is still alive and\u00a0well, and even in this age of new media, press releases have\u00a0adapted to help companies get valuable publicity for<\/div>\n
spreading their message. Today’s press release still helps\u00a0companies get media coverage (even on blogs and podcasts\u00a0now), and they can also provide SEO benefits.<\/div>\n
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The benefits of press release distribution are numerous.<\/strong><\/div>\n
Here are 7 of them:<\/div>\n
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1. All businesses can benefit from press release\u00a0distribution. No matter what industry you’re in and no\u00a0matter how small or big your company is, you can benefit\u00a0from press release distribution. Even if you don’t have that\u00a0“Oprah story,” you do have stories that can get you coverage\u00a0in trade journals, magazines, blogs, podcasts, and other\u00a0publications that cover your industry. Of course, you can’t\u00a0get that publicity unless you tell your story.<\/div>\n
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2. Press release distribution is fairly inexpensive. Most\u00a0companies write their own press releases. The only expense\u00a0comes with hiring a press release distribution service to<\/div>\n
get the story in the hands of key media members. But even\u00a0this is inexpensive, and when compared with paid\u00a0advertising, press release distribution is almost always the<\/div>\n
more affordable option.<\/div>\n
<\/div>\n
3. You can boost your company’s visibility. This is\u00a0especially important for small businesses, but even large\u00a0corporations need to fight for consumer mindshare. By\u00a0sticking to a long-term press release distribution strategy,\u00a0you let customers know who you are, what you do, and why\u00a0they need you. You also gain the attention of journalists,\u00a0and over time, they start to trust you more and give you\u00a0more media coverage.<\/div>\n
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4. Press releases can establish you as an industry expert.\u00a0Why is it important to be seen as an expert? First,\u00a0expertise helps you gain the trust of your customers. Once\u00a0they trust you, they’re likelier to buy from you. But being\u00a0an expert is also good for media relations. Whenever the<\/div>\n
media needs someone to comment on a story related to your\u00a0industry, you want to be the one they call on.<\/div>\n
<\/div>\n
5. Good press releases can spread far and wide. A while\u00a0back, I talked about the importance of targeting smaller\u00a0local media outlets. One of the reasons I gave is that most<\/div>\n
major media outlets get a significant percentage of their\u00a0stories from local media outlets throughout the world.\u00a0That’s how the news industry works. One reporter picks up a<\/div>\n
story, and then it spreads from one publication to the next.<\/div>\n
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6. Use your news to get more customers. With today’s online\u00a0press releases, the media is no longer the only audience\u00a0you’re writing for. 80 million people get their news online<\/div>\n
every day. Many of these people are your customers. So, you\u00a0need to keep your buyers in mind when writing your press\u00a0releases. And no, that doesn’t mean turning your press<\/div>\n
release into an advertisement.<\/div>\n
<\/div>\n
7. Investors keep up with the news too. Press releases\u00a0highlighting the successes and advancements made by your\u00a0company can be powerful tools for attracting investors. Make<\/div>\n
sure to set up an online news room on your website for\u00a0investors to browse through.<\/div>\n
<\/div>\n
What are some other benefits you’ve experienced with press\u00a0release distribution? Share your stories by leaving a\u00a0comment.<\/div>\n
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It’s now or never,<\/div>\n
<\/div>\n
Mickie Kennedy<\/div>\n","protected":false},"excerpt":{"rendered":"

Source: Mickie Kennedy Founder, eReleases.com CEO, eReleases.com & Press-release-Writing.com Every once in a while someone on the Internet declares that\u00a0press releases are dead. Largely this is meant to attract\u00a0traffic and links. Being controversial is a great way to get people talking. Often these “link bait” authors know they\u00a0are wrong and just want to stir the […]<\/p>\n","protected":false},"author":2,"featured_media":842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[54,444],"tags":[423,369,445,48,372],"class_list":["post-2910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-worth-reading-or-viewing","category-media-relations-2","tag-colorado-pr","tag-media-relations","tag-online-distribution-of-press-releases","tag-perini-associates","tag-press-release"],"_links":{"self":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/2910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/comments?post=2910"}],"version-history":[{"count":0,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/2910\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media\/842"}],"wp:attachment":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media?parent=2910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/categories?post=2910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/tags?post=2910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}