{"id":2673,"date":"2013-01-17T05:45:13","date_gmt":"2013-01-17T12:45:13","guid":{"rendered":"http:\/\/www.periniassociates.com\/?p=2673"},"modified":"2025-10-30T19:46:20","modified_gmt":"2025-10-30T19:46:20","slug":"facebooks-graph-search-brand-awareness-business-nonprofits","status":"publish","type":"post","link":"https:\/\/periniassociates.com\/index.php\/2013\/01\/17\/facebooks-graph-search-brand-awareness-business-nonprofits\/","title":{"rendered":"Facebook&#039;s New Graph Search &#8212; Brand Awareness For Business? Nonprofits?"},"content":{"rendered":"<p><!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\"><br \/>\n<html><body><\/p>\n<p>by Michael B. Perini, <a href=\"http:\/\/www.iabc.com\">ABC<\/a><br \/>\nperini &amp; associates<\/p>\n<p>Recently, Facebook announced that it is launching a search engine for the social network called &acirc;&euro;&oelig;graph search.&acirc;&euro; Mark Zuckerberg described graph search as the third pillar of the Facebook experience, along with the News Feed and the Timeline. &Acirc;&nbsp;Here is an excellent initial summary sourced from Digital PR found at CommPRo.biz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2675\" alt=\"LinkedIn logo with white and blue color scheme.\" src=\"https:\/\/periniassociates.com\/wp-content\/uploads\/2013\/01\/3-facebook-pillars.jpg\" width=\"300\" height=\"259\">&#8220;What exactly is this new search product?&Acirc;&nbsp; Is it going to be a Google competitor?&Acirc;&nbsp; No, says Zuckerberg.&Acirc;&nbsp; This is not about web search.&Acirc;&nbsp; It&acirc;&euro;&trade;s about tapping in to the vast body of knowledge Facebook has about about what we like and what we do.&Acirc;&nbsp; It&acirc;&euro;&trade;s about discovering things recommended and liked by your friends. It is a search based on your social graph.<\/p>\n<p>Graph search focuses on people, photos, places and interests.&Acirc;&nbsp; Zuckerberg demonstrated how graph search will deliver answers to questions like, &acirc;&euro;&oelig;Who are my friends that live in San Francisco?&acirc;&euro;&Acirc;&nbsp; And it goes much further than friends.&Acirc;&nbsp; You could ask questions about restaurants, activities or shows in San Francisco&Acirc;&nbsp; If you were to search &acirc;&euro;&tilde;What are the best restaurants in San Francisco&acirc;&euro;&trade; you would get recommendations for restaurants based on how many of your friends have been to a restaurant and liked it. You could ask for photos of places or products.&Acirc;&nbsp; You could ask questions like &acirc;&euro;&oelig;which is the best digital camera: and see what your friends use and recommend. &Acirc;&nbsp;<a href=\"http:\/\/www.commpro.biz\/digital-pr-2\/facebook-graph-search-what-does-it-mean-for-pr\/\">Read more.<\/a><\/p>\n<p><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Michael B. Perini, ABC perini &amp; associates Recently, Facebook announced that it is launching a search engine for the social network called &acirc;&euro;&oelig;graph search.&acirc;&euro; Mark Zuckerberg described graph search as the third pillar of the Facebook experience, along with the News Feed and the Timeline. &Acirc;&nbsp;Here is an excellent initial summary sourced from Digital [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":99496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[195],"tags":[391,37,73,337,102,25],"class_list":["post-2673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-2","tag-brand-awareness","tag-branding","tag-facebook","tag-google","tag-perini","tag-social-media"],"_links":{"self":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/2673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/comments?post=2673"}],"version-history":[{"count":0,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/posts\/2673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media\/99496"}],"wp:attachment":[{"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/media?parent=2673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/categories?post=2673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/periniassociates.com\/index.php\/wp-json\/wp\/v2\/tags?post=2673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}